Taxi Studio's Kraft Foods Europe – The Wire Branding and Integrated Campaign

Taxi Studio Exhibits The Kraft Foods Europe – The Wire Branding and Integrated Campaign

Taxi Studio, the lead designer of the award winning project Taxi Studio's Kraft Foods Europe – The Wire Branding and Integrated Campaign says, KFE marketers were stuck in a rut, reinventing the wheel with insights, competitive intelligence, creative – due to a lack of sharing ideas/knowledge across the business. Brief: Brand a “social networking” style, knowledge sharing platform for KFE's 600+ marketers and captivate their imaginations. Solution: We developed “The Wire” as the place to connect. Reminding KFE's marketers to plug in, share and reapply – breaking down conventional silos. For the launch of “The Wire" platform, we uncovered a witty and genuine brand insight about KFE's marketers... they're obsessive about their jobs!.

Taxi Studio's Kraft Foods Europe – The Wire Branding and Integrated Campaign Images:

VIA: http://competition.adesignaward.com/design.php?ID=25438

End of the article, click here to go back to previous page, or alternatively go back to Like Design Magazine homepage.

Design Agency

Warning: include_once(function-spinner.php): failed to open stream: No such file or directory in /nfs/c06/h02/mnt/154583/domains/likedesign.org/html/article.php on line 279

Warning: include_once(): Failed opening 'function-spinner.php' for inclusion (include_path='.:/usr/local/php-5.6.21/share/pear') in /nfs/c06/h02/mnt/154583/domains/likedesign.org/html/article.php on line 279

Fatal error: Call to undefined function TextToSeed() in /nfs/c06/h02/mnt/154583/domains/likedesign.org/html/article.php on line 280